Event, trade fair and convention management

Events, func­tions and con­ven­ti­ons are es­sen­ti­al parts of mo­dern mar­ke­ting com­mu­ni­ca­ti­ons. Pre­cise­ly in the­se times of new me­dia and in­for­ma­ti­on over­load, it’s vi­tal to make pro­ducts and ser­vices come ali­ve for the cli­ent. It’s the only way to crea­te a sustainable po­si­ti­ve image. Sup­pliers and ser­vice pro­vi­ders are thus cal­led upon to be crea­ti­ve, fle­xi­ble and bud­get con­scious.

The Bachelor’s in Busi­ness Ad­mi­nis­tra­ti­on with the spe­cia­li­sa­ti­on Event, Tra­de Fair and Con­ven­ti­on Ma­nage­ment pro­vi­des the stu­dents with me­thods and key com­pe­ten­ci­es that help them to de­ve­lop and ef­fec­tive­ly im­ple­ment cli­ent-ori­en­ted com­mu­ni­ca­ti­on that is brought across in ex­pe­ri­en­ces. Ex­pe­ri­en­ced lec­turers from in­dus­try im­part their in­si­der know­led­ge to the stu­dents.


Fields of application

  • Mar­ke­ting and sa­les
  • Plan­ning and or­ga­ni­sa­ti­on
  • Event ma­nage­ment
  • Hu­man re­sour­ces
  • Fi­nan­ci­al con­trol­ling
  • City mar­ke­ting


  • Events agen­ci­es and plan­ners
  • Tra­de fair and con­ven­ti­on plan­ners and cen­tres
  • Cu­li­na­ry ex­pe­ri­en­ces
  • All kinds of lar­ge com­pa­nies with events de­part­ments
  • Ho­li­day and the­me parks

Mo­du­le ca­ta­lo­gue (spe­cia­li­sa­ti­on) – Event, Fair and Con­gress Ma­nage­ment, dis­tan­ce learning (PDF)