Marketing Communications and Public Relations

Mar­ke­ting com­mu­ni­ca­ti­ons and pu­blic re­la­ti­ons are es­sen­ti­al ele­ments in mo­dern busi­ness com­mu­ni­ca­ti­on. With the in­crea­sing in­ter­na­tio­na­li­sa­ti­on of mar­kets and the pre­sen­ce of strong com­pe­ti­ti­on, pur­po­se-dri­ven com­mu­ni­ca­ti­on si­mul­ta­neous­ly de­ter­mi­nes the suc­cess or failure of or­ga­ni­sa­ti­ons and cha­rac­te­ri­ses their pu­blic image. Many cor­po­ra­ti­ons have al­re­a­dy po­si­tio­ned them­sel­ves well in this re­gard and have in­te­res­ting job pro­s­pects to of­fer gra­dua­tes.
Small and me­di­um-si­zed en­t­er­pri­ses are also cot­to­n­ing on to the im­port­an­ce of mar­ke­ting and pu­blic re­la­ti­ons and are loo­king for qua­li­fied per­son­nel in the­se are­as. Well-foun­ded pro­fes­sio­nal ex­per­ti­se and key skills such as con­cept de­ve­lop­ment, set­ting to­pics and pro­fes­sio­nal co­py­wri­ting are must-ha­ves for workers in this field. That’s why our stu­dents learn – through prac­tical ex­amp­les – how to de­ve­lop and es­ta­blish a mar­ket po­si­ti­on.

 

Fields of application

  • Mar­ke­ting and sa­les
  • Pu­blic re­la­ti­ons
  • Ad­ver­ti­sing
  • Con­sul­ting
  • Ma­nage­ment

 

Businesses

  • Me­di­um-si­zed en­t­er­pri­ses
  • PR and mar­ke­ting de­part­ments
  • As­so­cia­ti­ons
  • Or­ga­ni­sa­ti­ons
  • Re­se­ar­ch in­sti­tu­tes
  • PR and ad­ver­ti­sing agen­ci­es
  • Con­sul­ting firms
  • Mar­ket and opi­ni­on re­se­ar­ch in­sti­tu­tes
  • City mar­ke­ting

Mo­du­le ca­ta­lo­gue (spe­cia­li­sa­ti­on) – Mar­ke­ting Com­mu­ni­ca­ti­ons and Pu­blic Re­la­ti­ons, dis­tan­ce learning (PDF)