Sport, lei­su­re and fit­ness are all busi­ness sec­tors that show con­ti­nuous grow­th. With the hig­her life ex­pec­tan­cy that goes along with de­mo­gra­phic chan­ge, peop­le stay and want to stay fit­ter and healt­hi­er for lon­ger. That’s why sport and fit­ness con­ti­nue to gain more im­port­an­ce in our so­cie­ty. Ty­ing in the health and well­ness mar­kets with mo­dern trends in preven­ta­ti­ve health care has led to dy­na­mic de­ve­lop­ment in this sec­tor. Gro­wing com­ple­xi­ty in the busi­ness struc­tures of the sporting sec­tor crea­te the need for pro­fes­sio­nal ma­nage­ment.

With its em­pha­sis on prac­tical ap­p­li­ca­ti­ons, the de­gree in Busi­ness Ad­mi­nis­tra­ti­on with the spe­cia­li­sa­ti­on Sports Ma­nage­ment pre­pa­res stu­dents for the field’s dis­tinc­tive fea­tures. And, with the help of ex­pe­ri­en­ced lec­turers, they gain in­sight into their fu­ture field of work.


Fields of application

  • Mar­ke­ting and sa­les
  • Plan­ning and or­ga­ni­sa­ti­on
  • Event ma­nage­ment
  • Pu­blic sporting events
  • Hu­man re­sour­ces
  • Fi­nan­ci­al con­trol­ling



  • Sports clubs, as­so­cia­ti­ons and fe­de­ra­ti­ons
  • Com­mer­ci­al lei­su­re and sporting com­pa­nies
  • Health and well­ness cen­tres
  • Health in­suran­ce funds and com­pa­nies
  • Re­ha­bi­li­ta­ti­on cen­tres
  • Health re­sorts
  • Spe­cia­list sporting goods and equip­ment re­tailers
  • Ad­ver­ti­sing and event agen­ci­es with a fo­cus on sport
  • Fit­ness cen­tres

Mo­du­le ca­ta­lo­gue (spe­cia­li­sa­ti­on) – Sports Ma­nage­ment, dis­tan­ce learning (PDF)